Taking a Look at the Tesla Roadster - 2237 Words

The Tesla Roadster Marketing an electric-powered sports car Introduction Tesla Motors, Inc. is a startup automotive manufacturer of electric powered automobiles based in Silicon Valley, California. Named after the famous Russian inventor and visionary, Nikola Tesla, the company was started by Martin Eberhard in 2003 with the objective to manufacture and market electric cars that would be powered by Lithium-ion (Li-ion) batteries – the same kind of batteries that power notebook computers and cell phones. Funding for this venture was initially largely provided by Elon Musk, who was one of the founders of PayPal. After making roughly $180 million from the online payment service, he helped get Tesla off the ground in 2004 with an initial investment of $6.3 million. Later a number of wealthy individuals and private equity firms provided additional funding to the company. The initial—and currently only—Tesla product is a two-seat, high performance sportscar, assembled in the U.K, by Lotus Cars, Ltd. The design of the overall product and Tesla-specific components of the vehicle took place in San Carlos. The Roadster Tesla Motors’ first production vehicle, the Roadster, is an all-electric battery-operated sports car. It has a range of 394 km per charge, and can be fully charged in around 4 hours. Estimated cost of powering a Roadster is $0.02 per mile, compared with about $0.25 per mile for other comparable sports cars. In 2009, a Roadster driven by Simon Hackett drove the entireShow MoreRelatedTesla s Model Of Technology2012 Words   |  9 Pagesbelieved that current technology was not advanced enough to produce a lithium-ion battery powered car. That technology was still years away from developing a functional and cost efficient car that could be used regularly in a person’s everyday life. Tesla motors is challenging this notion and have already made huge strides in advancing lithium-ion technology. They currently have released a few different models and are on now working on making an affordable and luxuries car that will produce an alternativeRead MoreTesla Motors, An American Company2066 Words   |  9 PagesTesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 milesRead MoreTesla Marketing Plan10394 Words   |  42 PagesJournal of Strategic Marketing Vol. 20, No. 4, July 2012, 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University, Baarestrasse 112, 6302 Zug, Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors. 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(Johnston, 2014) His initial rise to Global success was due to his company PayPal which generated huge revenue providing secure monetary transactions online. PayPal was sold to eBay for 1.5 billion dollars in the year 2000. (Bellis, 2014) History Tesla Motor’s was started in 2003 by American entrepreneurs Martin EberhardRead MoreResearch of Electric Car Batteries Satisfaction Rate4324 Words   |  18 PagesThe 21st Century Electric Car By Martin Eberhard and Marc Tarpenning Tesla Motors The electric car, once the â€Å"zero-emissions† darling of environmentalists, is sometimes maligned as an â€Å"emissions-elsewhere† vehicle, since the electricity to charge its batteries must be generated in electrical generation plants that produce emissions. This is a reasonable point, but we must then ask how much pollution an electric car produces per mile – accounting for all emissions, starting from the gasRead MoreElectric Car and Tesla2734 Words   |  11 Pagesï » ¿ Tesla Motors 1. Research and write a brief history of the company, it mission and vision statements. The automotive market is one of the biggest markets over the world. Participants companies at this market are well-known enterprises and also they own some of the better known brands like GM, Ford, Honda, Toyota, VW, BMW etc. In the traditional auto industry, consumer power is relatively high, given relatively low switchingRead MoreTesla Motors2721 Words   |  11 Pagesï » ¿INTRODUCTION Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamentalRead MoreTesla Motors15249 Words   |  61 PagesTesla Motors Table of Contents Executive Summary 3 1. Introduction Chapter 4 2. Motivation 4 3. Research question and Sub questions 4 4. Interpretation 4 5. Scope/Delimitation 5 6. Methodology 6 6.1 Project type 6 6.2 Method 7 6.3 Theories and models used 7 6.4 Data collection 10 6.5 Structure 11 6.6 Critisium sources 11 7. Analysis 12 Part 1 12 7.1 Sub question 1 12 7.2 Sub questionRead MoreTesla Motors15249 Words   |  61 PagesTesla Motors Table of Contents Executive Summary 3 1. Introduction Chapter 4 2. Motivation 4 3. Research question and Sub questions 4 4. Interpretation 4 5. Scope/Delimitation 5 6. Methodology 6 6.1 Project type 6 6.2 Method 7 6.3 Theories and models used 7 6.4 Data collection 10 6.5 Structure 11 6.6 Critisium sources 11 7. Analysis 12 Part 1 12 7.1 Sub question 1 12 7.2 Sub question 2 17